Üzüm İzmir
Warm, memorable brand communication for a new-generation meyhane
A modern meyhane brand experience strengthened through corporate identity and social media management.
For Üzüm İzmir, as Astro Dijital we approached the entire communication process holistically — from corporate identity to social media management, from the visual brand language to the Instagram grid structure.
We turned the brand’s new-generation meyhane identity into a strong brand atmosphere built around the grape theme, a purple-and-white visual world, table culture, meze sharing, the warmth of Izmir and the energy of social gathering.
Through this work, we helped Üzüm İzmir be perceived not merely as a venue account, but as a modern meyhane brand with its own language, colour, table and social media stance.
Corporate Identity
We built a warm, modern and memorable identity for a new-generation meyhane brand
To turn Üzüm İzmir’s new-generation meyhane positioning into a stronger, more consistent and distinctive brand identity, we approached the corporate identity process with a strategic perspective.
Logo usage, the colour palette, typography, visual atmosphere and social media templates were all built around the concepts of grapes, the table, conversation, sharing, the spirit of Izmir, warmth and modern meyhane culture.
A brand world built mainly on purple and white helped the brand gain a visual identity that is both memorable and easy to distinguish on social media.
Menu Design
We carried the food & drink experience into a menu language aligned with the brand identity
We treated Üzüm İzmir’s menu design not merely as a product list, but as a key brand touchpoint supporting the new-generation meyhane experience, meze culture and sharing the table.
The menu layout, category structure, typography, purple-and-white colour balance and page flow were planned so guests can read the meze, mains and drinks comfortably, feel the venue’s warm atmosphere and experience something consistent with the brand identity.
You can browse the menu below by flipping through its pages.
Social Media Management
We carried Üzüm İzmir’s table culture and venue energy into a strong social media voice
We structured Üzüm İzmir’s social media communication around the new-generation meyhane experience, meze culture, sharing the table, conversation, the evening atmosphere, the spirit of Izmir and the venue’s warm energy.
The content strategy, visual design language, post templates, reels/story ideas, venue atmosphere content and product-focused posts were all planned to make the brand look more organised, eye-catching and close to its audience online.
Through social media management, our goal was for Üzüm İzmir to communicate not as an account that simply posts food or venue photos, but as a modern meyhane brand that brings people together around the same table.
