BioEthico
Corporate website, management software and Google Ads management for food and feed testing coordination
BioEthico coordinates accredited laboratory testing for food, feed and cosmetics producers, from the annual testing plan and on-site sampling through to the report. Astro Dijital designed and built the corporate website and BioEthico360, the software the company runs its whole operation on, and we manage its Google Ads.
A prospect finds the analysis they searched for on Google and requests a quote from the right page; the request, quote, sample, report and invoice then move through the same system.
Corporate Website
Visitors reach the right analysis whichever way they arrive
We structured bioethico.com so it can be entered by sector, by service or straight through a single analysis. Every analysis group, from allergens and shelf life to swab testing and PFAS, has its own page, and every page leads the visitor to the quote form.
The visual language mirrors the lab itself: clean surfaces, generous space, a single accent blue. The site is in Turkish and English, so customers abroad get the same content in their own language.
BioEthico360 Management Software
From quote to report, invoice to payment, the whole job in one panel
We designed and built the management software BioEthico uses every day, from scratch. Customers, quotes, orders, samples, analysis reports, invoices and payments no longer live in scattered spreadsheets but in one connected system.
The screens below show how the software works, using demo data.
One record, start to finish
Every job moves through the same six steps on one screen. Nobody copies data between spreadsheets, and everyone sees where a job stands.
Customer
Demo Gıda A.Ş.
Quote
TKL-2026-0142
Total
10,980 ₺
Analyses are picked from the catalogue; the quote is ready in minutes.
Where is my sample? Always on screen
From the moment a sample arrives to the moment its report reaches the customer, every step is logged with a time. The team stops answering “where are we?” calls.
NMN-2026-0187
Hazelnut spread · Lot 2406
- Sample received09:12
- Testing started10:40
- Results approved+2 d · 14:05
- Report prepared+2 d · 15:30
- Report signed+2 d · 16:10
- Delivered to customer+2 d · 16:12
Customer History
Every customer’s quotes, orders, samples and conversations on one card.
Invoice Integration
Integrated with the e-invoice system; invoices and payments are tracked from the panel.
Due Date Tracking
Upcoming and overdue payments are listed on the dashboard automatically.
Website Form Integration
Quote and contact requests from the website land straight in the panel.
Reporting
Analysis reports are produced as documents, and every list exports to Excel in one click.
Role Management
Each team member sees only the screens their role allows.
Google Ads Management
The right page for the right search
We manage BioEthico’s Google Ads. We set up separate ad groups for each service, such as food testing coordination, shelf life, swab and environmental pathogens, migration and PFAS, certification and audits, and every ad opens that service’s own page.
We keep out irrelevant searches such as hospital tests or lab equipment. Leads from the form, WhatsApp and phone are all measured, so the budget goes to the ads that actually bring customers.
From a search to a lead in the panel
Someone searches for a specific analysis, sees the matching ad, lands on that analysis page and asks for a quote. The request drops straight into BioEthico’s panel, and Google Ads learns which ads bring real leads.
1 · Search
Irrelevant searches (hospital tests, lab equipment) are filtered out.
2 · Ad
Sponsored · bioethico.com
Allergen Testing | ISO 17025 Accredited Network
Separate ad groups per service, each with its own wording.
3 · Right page
Get a QuoteThe ad opens the exact analysis page, not the homepage.
4 · Lead in the panel
Form, WhatsApp and phone contacts are all reported back to Google Ads.