Frutme
We turned natural ingredients into a vibrant brand experience
Healthy snack brand communication strengthened through corporate identity, branding and social media management.
For Frutme, Astro Dijital took a holistic approach to the entire brand journey, from corporate identity and branding to social media management, product presentation language and digital brand communication.
We turned the brand’s 100% fruit and vegetable content, vegan, gluten-free and no-added-sugar approach into a brand world that is more vibrant, clear and trustworthy.
Through a social media design language, brand tone, product-focused visual system and digital communication plan, we helped position Frutme not just as a snack brand, but as a modern food brand that makes healthy living practical, colourful and delicious.
Corporate Identity
We created a vibrant, trustworthy and distinctive identity for a healthy snack brand
So that Frutme is seen not just as a food product but as a modern, practical snack brand made with natural ingredients that supports healthy living, we approached the corporate identity process with a strategic mindset.
Logo usage, colour palette, typography, icon language, product visual atmosphere, social media templates and brand tone were built around freshness, naturalness, health, energy, trust and taste.
This gave Frutme a consistent, vibrant and memorable brand identity across digital communication, social media and product presentation.
Forest Green
#1E5631Apple Green
#8CC152Branding
We gathered Frutme’s brand world in a vibrant, consistent catalogue
Logo usage, colour system, typography and product visual language came together in a holistic branding catalogue that reflects Frutme’s healthy snack identity.
Supporting the brand’s 100% fruit and vegetable content, vegan, gluten-free and no-added-sugar approach, this visual system keeps the brand consistent and memorable both online and in product presentation.
You can browse the digital catalogue beside this text by turning its pages.
Social Media Management
We took healthy snack communication to a livelier, more consistent and more appetising level
We structured Frutme’s social media communication around 100% fruit and vegetable content, vegan and gluten-free products, the no-added-sugar approach, natural snack alternatives, product variety and a healthy-living voice.
Content strategy, visual design language, product launch posts, reels and video ideas, usage scenarios, colourful campaign flows and brand tone were planned to make Frutme look more consistent, vibrant and trustworthy online.
With social media management, we aimed for the brand not to look like a food account that just shares products, but to communicate as a modern snack brand that makes healthy living delicious, practical and colourful.
