Lale Duruiz
An award-winning web experience that brings together art, nature and academic expertise
A digital art portfolio, personal brand storytelling and an award-winning corporate website.
For Lale Duruiz, Astro Dijital designed and built an award-winning corporate website that brings together her academic background, nature-inspired approach to art and digital art creations.
On the website, we present the artist’s portfolio of digital art, book cover visuals, conference work, cards, notebooks and posters through a simple, refined and image-led digital experience.
Thanks to this project, the distinctive bond Lale Duruiz builds between art and science, her personal brand world and her portfolio structure gained a stronger, more accessible and more aesthetic identity online.
Award-Winning Corporate Website
We turned the artist’s identity into a strong, refined digital portfolio experience
We designed and built Lale Duruiz’s website to present her academic identity, approach to art and portfolio work to visitors in a simple, aesthetic and impressive structure.
We shaped different areas of work, such as digital art, book cover visuals, conference work, cards, notebooks and posters, into a portfolio architecture that visitors can browse easily, that puts the visuals first and that supports the artist’s story.
With its visual simplicity, strong portfolio flow and personal brand storytelling, this project turned Lale Duruiz’s digital presence into an award-winning corporate website experience.
Award-Winning Website
UI/UX and Portfolio Experience
We created a simple, intuitive user flow that puts the artworks first
On the Lale Duruiz website, we planned the user experience so visitors can get to know the artist, discover the production categories and explore the portfolio in an image-led flow.
In the UI/UX process, the key experience points, such as the homepage, biography, portfolio categories, artwork detail pages, search and discovery, contact area and mobile view, were handled with a simple hierarchy.
The aim was an elegant digital gallery experience that never gets in the way of the artworks but makes them visible, and never tires the visitor.
