Mor Alaçatı
A premium brand, menu and social media experience for Alaçatı’s night atmosphere
A Restaurant & Lounge brand experience strengthened by corporate identity, menu design and social media management.
For Mor Alaçatı, as Astro Dijital we approached the entire communication process with a holistic strategy — from corporate identity to menu design, from social media management to the visual brand language.
We branded Alaçatı’s energy, night atmosphere, lounge culture and refined venue experience through deep purple tones, refined typography, strong visual compositions and an attention-grabbing social media voice.
Through this work, we helped Mor Alaçatı be perceived not merely as a restaurant or entertainment venue, but as a premium Restaurant & Lounge brand in Alaçatı with its own atmosphere, visual language, menu experience and social media presence.
Corporate Identity
We built a distinguished, memorable brand identity fit for Alaçatı’s nightlife
To transform Mor Alaçatı’s Restaurant & Lounge positioning into a stronger, more consistent and premium brand identity, we approached the corporate identity process with a strategic perspective.
Logo usage, color palette, typography, visual atmosphere, menu language and social media templates were built around the concepts of night, music, lounge, distinction, invitation and Alaçatı’s energy.
While positioning purple tones as the brand’s core character, we made sure the visual system never felt crowded or overly touristic. The identity was built to be simple yet bold, premium yet approachable, energetic yet refined.
Brand Merchandise
We carried the brand identity into the venue’s physical touchpoints as well: staff polo shirts and the hand fans offered to guests were designed with the same logo system and purple-ivory balance.
Color Palette
Deep Purple
Dark Plum
Black
Wine Purple
Soft Ivory
Smoke Gray
Muted Silver
Menu Design
We carried the food & drink experience into a menu language aligned with the brand identity
We treated Mor Alaçatı’s menu design not merely as a product list, but as a key brand touchpoint supporting the venue’s premium lounge experience.
The menu layout, category structure, typography, price placement, use of space, color balance and page flow were planned so guests could read comfortably, feel the venue’s distinguished atmosphere and experience something consistent with the brand identity.
Thanks to this work, Mor Alaçatı’s food and drink presentation turned into a more professional and memorable menu experience, aligned with its social media, venue atmosphere and corporate identity.
You can browse the digital menu alongside by flipping through its pages.
Social Media
We carried Mor Alaçatı’s digital presence into a strong, consistent, atmosphere-driven communication style
We structured Mor Alaçatı’s social media communication around the night atmosphere, events, DJ performances, the lounge experience, the menu, cocktails, venue energy and Alaçatı’s summer season.
Content strategy, visual design language, event announcements, opening content, social media posts, story flows, reels ideas and visual templates reflecting the venue’s atmosphere were planned to give the brand a more organized, professional and eye-catching digital presence.
To strengthen brand cohesion across Mor Alaçatı’s Instagram, post templates, event announcements, opening content, menu / cocktail-focused designs and atmosphere visuals were treated within the same visual system. Deep purple grounds, elegant typography and the night atmosphere made the social media grid look more distinguished and unmistakably on-brand.
Through social media management, we aimed for Mor Alaçatı to communicate not merely as an account announcing events, but as a brand with a strong voice built around the night experience, music, menu and social gathering culture in Alaçatı.
QR Menu
We made the menu accessible from the table with a single QR code
To make Mor Alaçatı’s menu accessible digitally alongside the printed version, we built a QR menu experience tailored to the brand.
When the QR code on the table is scanned, guests reach the digital menu, the venue’s Instagram account, its WhatsApp line and location — all from a single screen.
The QR landing page was designed mobile-first, in line with the brand’s deep purple visual language, refined typography and premium lounge atmosphere — so the menu opens instantly at the table while carrying the same brand world as the printed menu.
