ORION Legal
A trust-building corporate identity and branding project for a law brand
For ORION Legal, Astro Dijital took a holistic brand-strategy approach to the corporate identity and branding process.
We turned the brand’s values in the legal field, namely trust, confidentiality, expertise and professional representation, into a clean, strong and prestigious visual identity system.
Through logo usage, colour palette, typography, brand tone and corporate material approach, we helped ORION Legal be perceived not just as a law brand but as a trustworthy, contemporary and professional advisory identity.
Corporate Identity
We created a serious, trustworthy and prestigious identity for a law brand
To turn ORION Legal’s professional standing in the legal field into a stronger and more consistent brand identity, we approached the corporate identity process strategically.
Logo usage, colour palette, typography, corporate materials and visual atmosphere were built around the ideas of trust, confidentiality, expertise, balance, clarity and prestige.
As a result, we created a strong corporate identity system that carries the same quality, seriousness and sense of trust across every ORION Legal touchpoint.
Deep Teal
Wine Red
Crystal White
Champagne Gold
Soft Black
Neue Montreal
The typeface chosen for our project is known for its clean lines and modern aesthetic; it improves readability and gives the brand a contemporary, prestigious feel.
Branding
We moved ORION Legal’s brand perception to a strategic, refined and corporate footing
In ORION Legal’s branding process, our aim was for the brand not only to look visually strong but also to reflect its professional approach in the legal field, its advisory strength and a trustworthy tone of representation.
The brand tone, visual system, colour balance, corporate document approach and application areas were planned so that the brand is perceived as more distinguished, clearer and more corporate.
Thanks to this work, ORION Legal gained the identity of a professional, memorable law brand that inspires trust in its target audience.
Logo and Visual System
We built a structure that keeps the brand looking consistent in every application
The logo and visual system for ORION Legal were designed to keep the same professional stance across digital, print and corporate document use.
Logo variations, safe-area usage, colour and single-colour applications, background usage and corporate material layouts were planned so the brand looks clean, strong and balanced at every touchpoint.
Corporate Material Language
We carried the law brand’s professional presence into its document system
In ORION Legal’s corporate identity work, applications such as letterhead, folders, notebooks, pens and envelopes were designed to support the brand’s professional look.
Because documents, contracts, correspondence and formal communication are key touchpoints in the legal sector, the corporate material approach was designed in a clean, prestigious and trustworthy style.
