Payki
Website and social media experience for a real estate investment information platform
Trust-focused digital platform communication, strengthened through a website and social media management.
For Payki, Astro Dijital designed and built the website that makes real estate investment funds, project information, model review, insights and analysis, compliance messaging and information request processes clearer online.
Through social media management, we also made Payki’s brand communication at the intersection of finance, real estate and technology more consistent, trustworthy and informative.
Website
We brought Payki’s platform story into a simple, trustworthy and professional web experience
We designed and built the Payki website to clearly tell visitors what the platform offers, who it is for, which information areas it covers and the legal boundaries within which it operates.
In the website structure, we placed areas such as app features, model review, project tracking, insights and analysis, trust and compliance, target audience, how it works, frequently asked questions and the information request form into a clear page flow.
Thanks to this project, Payki has a professional web presence that is not just an app promotion site, but one that presents a real estate investment information platform with a trustworthy, simple and regulation-sensitive digital experience.
Social Media Management
We brought Payki’s focus on finance, real estate and technology to social media in a trustworthy voice
We structured Payki’s social media communication around real estate investment information, SPK (Capital Markets Board) compliance, project tracking, real estate investment fund (GYF) structures, market insights, platform features and user information.
Content strategy, visual design language, informative post templates, platform storytelling content, reels and story ideas and brand tone were planned to give Payki a more consistent, professional and trustworthy look online.
With social media management, we aimed for Payki not to look like an account that just announces an app, but to communicate as a reliable digital platform brand focused on financial technology, real estate and information.
