WordAst
Turkey’s fastest word race
Combine the letters, race your rival in 60 seconds and climb the leaderboard.
For WordAst, Astro Dijital approached the entire digital product with one integrated strategy, from website design and mobile app UI/UX to the online word race experience, the rival matchmaking system, app launch management and a CRM registration and tracking system.
We built the core game experience on mobile game logic that is quick to learn, easy to play, strongly competitive and suited to the structure of Turkish words.
By bringing live duels, online rival matching, the daily puzzle, the leaderboard, private lobbies and player tracking together under a single digital product ecosystem, we positioned WordAst not just as a mobile game, but as a growing online word race community.
Mobile UI/UX and Mobile Game App
We turned the word race into a fast, fun mobile experience and managed the launch process end to end
For the WordAst mobile app, we designed an interface where players can pick up the game quickly, combine letters easily, reach game modes with a single tap and compete smoothly against their rivals.
In the UI/UX process, we worked through each game scenario separately, including the home screen, daily puzzle, solo play, online lobby, rival search, live duel, score screen, leaderboard and reward systems.
At Astro Dijital, we handled more than interface design: by also managing the app’s launch process, store preparation, screenshots, app descriptions and icon system, we gave WordAst a professional mobile game presence on the App Store and Google Play that players can easily download and keep coming back to.
Online Word Race and Live Duels
We designed a real-time word race experience with rival matchmaking
The online word race system, one of WordAst’s strongest experiences, was designed so players can be matched with rivals in real time, join 60-second word duels and compete for the highest score.
Rival search, the matchmaking screen, the duel start, in-game timing, scoring, the results screen and rematch flows were designed to create a smooth, competitive experience that keeps players in the game.
Thanks to this structure, WordAst went beyond a single-player word game and became a social, competitive and lively online gaming experience.
You
120
LeadingWords: WORDAST · ASTRO
Pick a letter, tap the right square
Rival
90
Leaderboard and Community Experience
We brought players together in a competing word community
WordAst’s community experience is supported by a leaderboard structure that lets players climb weekly rankings, track their achievements and compete with other players.
Country rankings, season badges, player statistics and reward mechanics were designed to strengthen both players’ sense of personal achievement and their motivation to belong to the community.
This Week · Turkey
3 days leftZeynep K.
Istanbul
184,230
pts
Bensu A.
Mugla
178,540
pts
Mehmet A.
Ankara
172,480
pts
Ayşe S.
İzmir
168,120
pts
Aslı K.
Eskisehir
161,300
pts
Burak T.
Bursa
154,890
pts
Selin Ç.
Antalya
149,200
pts
CRM Registration and Tracking System
We turned player, registration and operations processes into one central system
A CRM registration and tracking system was designed so WordAst can manage its user, player, registration, support and operations processes more efficiently.
With this system, user records, player statuses, support requests, in-game feedback, store release processes, campaign tracking and operational notes can all be followed from one place.
The CRM was planned as a scalable digital foundation that helps the product team manage player behavior, application and support processes and operational needs in a more organized way.
Website and Product Showcase
We brought the game’s energy to its digital storefront
We designed and built WordAst’s website to quickly explain how the game is played, its core modes, the online duel experience, the community and how to download the mobile app.
We created a simple but strong product story so visitors understand the logic of the game at first glance, easily reach the App Store and Google Play links and experience WordAst’s competitive word race world.
The website was designed to support the game’s energetic brand identity, send traffic to the mobile app and serve as WordAst’s main showcase online.
An Integrated Digital Game Ecosystem
We combined the website, mobile game, online duels and CRM into one strategic system
We treated our work for WordAst not as just a website, a mobile interface or a CRM panel, but as an integrated digital game ecosystem in which each part supports the others.
By bringing the website, mobile app, launch process, online word race, rival matchmaking, live duels, leaderboard, player engagement and CRM tracking system under one strategic roof, we built a consistent, fun and strong structure across all of WordAst’s digital touchpoints.
On WordAst’s growth journey, Astro Dijital built a scalable system across design, software, mobile game experience, launch management and operational infrastructure.